The book then goes through the 12 Core Principles of Ecommerce:
1. Your Business is Not Unique
2. Your Business is Marketing
3. Brand Centric, Not Product Centric
4. You Must Control The Order Process
5. Don't Compete On Price
6. Don't Be Walmart. Niche Down
7. There's No Such Thing As Free Traffic
8. Business Costs Money
9. If You're Not Mobile, You're Out
10. The One Who Can Spend The Most To Acquire A Customer Wins
11. Sell In Multiple Channels
12. There Are Only Three Ways To Grow A Business
After that, it goes on to detail about the different ends of marketing, how to retain customers, building lists, and all that.
I highly recommend the book for how much it packs in a few pages.
Go to Oberlo's Product page.
Click on the Product link which you want to duplicate.
Click the Oberlo icon to push the product to Oberlo. This will create a new product with the same Aliexpress page.
Go to the Import List.
The first item should be your duplicated item.
Rename it, and copy/paste the description you want.
Once you are done with the changes, click on Push to Shop to add it to your Shopify store.
And there you have it, how to duplicate products in Oberlo.
Shopify: If You Are Part of the 90% of Store Owners Not Doing This, You're Losing ONE-THIRD of Your Sales. Implement It in Minutes!
What do 85% - 90% of Shopify stores not do that is crucial to their business, and will be responsible for at least 30% of their total sales?
But first I want you to really see how terrible this situation is.
So what does this mediocre average Shopify store look like?
Imagine a store owner doing, say, $25,000 or so every month in sales. Every month, he gets 10,000 customers who buy his product through advertising.
So every time a customer buys from a Shopify store, they have to enter in their credit card info, name, address, phone, and email.
How can he get a lot more sales and scale his business?
He needs to get those 10,000 people he already has contact information for to come back and make a new purchase.
So what is he missing in his store? Have a guess what it is?
It is email marketing.
If he could just email these contacts about 2 to 4 times per month and get them to come back, he could easily get at least $15,000 in revenue on top of the $25,000.
With just a little modification, he multiplied his profits. For almost free or pennies on the dollar.
Crazy, right? And you can do that! That is all you have to do, and yet, if you're still reading, you probably don't know how.
If you already have email marketing integrated in your Shopify, are you using it to your full potential? If not, read on and skip to the next section.
Adding Email Marketing To Your Store
The quickest way to email marketing for your store is simple as adding an app to your Shopify store.
What I use is Mailchimp for Shopify. Go ahead, install it by clicking on "Get". There are alternatives, like MarketHero or other apps, but Mailchimp is free.
The customer list and the Mailchimp email list will sync once you connect the app. No need to manually fill the list.
The Emails to Send to Customers
First, set up the Abandon Cart emails.
Second, set up Weekly Offer emails.
Third, set up Follow Up emails.
Finally, set up some other emails, like a Newsletter email or Item of the Month, or Birthday/Anniversary emails.
ClickFunnels costing you a bit? Get a discount!
First, sign up for the ClickFunnels free trial.
Then immediately cancel your account.
You will then be shown this page:
You will be presented options for:
$37 per month Personal Plan - 5 funnels, 20 pages, 5 thousand visits
$67 per month Bootstrap Plan - 10 funnels, 50 pages, 10 thousand visits
$9 per month Pause - just reserves your subdomains, pages, and funnels
Choose whichever ClickFunnels plan you want!
Ready? Click the button. (Yes, it's an affiliate link, it helps me find things like this for y'all, so if you are at all any grateful for my help, please use that)
1. First, log in to Oberlo if you haven't already. (You can also simply go to your Shopify Apps and get it up from there.)
2. Go to the Settings on the left, which is the gear.
3. Then go to Global Pricing Rules.
4. Then change the ending cents in "Assign cents". You can also change ending cents of the compared to price at the "Assign compared at cents".
If a Youtube or other link image thumbnails are not showing up when the link is pasted on a Facebook status, use the Facebook Sharing Debugger.
1. First, copy the link and paste it on the text field.
2. Click on "Debug".
3. Click on "Scrape Again".
4. Refresh the Facebook page for your status.
5. Paste the Youtube link again.
And now it should be fixed!
1. Research and choose 2 best-selling products in a single niche and put them in your store
I will assume you know how to do research for niche products. If you don't, this post from the Shopify blog is a good start.
2. Join many niche related Facebook groups, forums, and other niche online communities
This should be self-explanatory. Use the Facebook Search or Google Search to find these communities.
3. Make posts on the niche communities asking for advice for gifts or shopping
Instead of outright selling, ask for advice. This will disarm people and put them in a helping mode. I do recommend making other neutral posts before doing this to show you have some history.
Here is an example:
"Hey, everyone, my (sibling/parent/significant other) loves (niche/niche products). I'm looking at a couple items that I might give him for (birthday/anniversary/special occasion). Can anyone help me choose?"
Wait for a response asking for the products. This is the hard part. However, once you get a response asking you, post the two products links with pictures as a response.
Some stricter communities will ban links or such things. Move on.
You will now get traffic and sales for free, if your niche products are worth it to your market.
Other things you can say in addition to your request:
"I have a coupon code (coupon code) for (percent off/money off/free shipping/free plus shipping) that would expire soon, and I really want to use it!"
"The (store is almost out of stock/products are being sold only for a limited time) so I really want to get the deal soon!"
This gave me so much trouble, and had to dig way down to find it, even though I already have done it before, so I'm putting it here for future reference.
This is for Shopify owners who use the Facebook Pixel for conversion campaigns in their Shopify stores, and use the following:
You might see a discrepancy in your data concerning purchases when optimizing for conversions that may drive up your ad costs.
Your number of sales may not correlate with how many times the Purchase Event is fired by the Facebook Pixel.
To review, there are 4 main conversion events: View Page then Add to Cart then Checkout then Purchase.
Your goal as a Shopify owner is to get the shopper to the Purchase page event. That doesn't always happen when someone buys, however.
When a shopper uses PayPal, ApplePay, or Amazon Payments, an extra conversion event happens between Checkout and Purchase: The Add Payment Info event which looks like a Loading screen.
This happens because PayPal or whatever service gives you a new page from their website outside of Shopify where you log in to PayPal. When you log in, the transaction completes, and you get a "Thank You" page.
Shoppers may exit out of the "Thank You" page without actually getting to the Purchase event. You still made the sale, but the Facebook Pixel does not capture it.
So if your data does not correlate with the sales you made, you may be driving up ad costs.
However, you still need to optimize and set your conversion goal to be Purchase event as that is what Facebook uses to gauge how likely a person will buy from you.
1. When a shopper uses Paypal, Amazon Payments, or Apple Pay to make a purchase, the "Add Payment Info" event is fired by the Facebook Pixel, which is an extra page.
2. A shopper will receive a "Thank You" page. Most shoppers will exit out of this page and not get to the "Purchase" event.
3. You still need to optimize and set your goal for the "Purchase" event.
Samuel Garcia helps entrepreneurs, small business owners, and hobbyists succeed in using the Internet to increase their business.